Sunset Transportation is a leading third party logistics (3PL) company based in St. Louis, MO that develops custom shipping solutions for businesses across numerous industries. Their company culture is full of energy and very team driven. Sunset places strong focus on real human interactions, which creates a positive and refreshing customer experience, especially in an industry that can be rather stiff and impersonal.
Develop Sunset's first company video to help increase visibility and communicate their brand philosophy. Maintain alignment with current marketing strategies: witty, professional, out of the box. Highlight the brand personality without getting bogged down with the details of each individual service offering.
A 2 minute animated explainer video for their website: an introduction to Sunset and their "5 Promises. The goal was to make logistics less intimidating. An added touch of humor helped imbue the video with a casual, approachable feeling. In the end, we created a simplified message with a contemporary flair.
Before moving into production we kicked things off with a deep dive into the logistics business. Over a one-day facilitated discovery session, I worked with the great people at Sunset to surface challenges the organization faced. In the process, we prioritized the needs and goals of the business and their customers.This became the foundation that would inform every decision throughout the video's creation.
Sunset serves a wide range of clients. Together we developed unique user profiles to help us craft a targeted message and determine who this video is for. The goal of this stage is to really understand the needs and wants of the customer so we can build true empathy, depth, and value into the video.
After covering what they do and how they do it; we then asked the big question of WHY. Through a series of exercises we defined and prioritized the core values that make up the brand's personality. This helped us paint a clear picture of how it should look, sound, and feel.
One of the specific objectives during this phase was to create a reusable Sunset Transportation logo animation. An animated logo helps build brand recognition, and creates consistency throughout company videos. The finished sunset animation was delivered as a simple video layer that could easily be attached to any future content.
"Sunset was introduced to David Probst through a trusted referral, and we couldn’t be happier with our entire video experience. From start to finish, David guided us through brand and message goal-setting, content creation, and design implementation. His open style of communication and creativity were a great fit with our production team, and the result was a highly-customized explainer video that truly captured the essence of Sunset’s business practices, and our sometimes silly personality. We can’t wait to work with David again, and to share more great work with the masses! "
Director of Marketing
The patented SafetyFix EasyOut Removable Bone Screw was developed by a team of surgeons to reduce the risk of surgical complications that can result from unnecessary metal in the body.
SafetyFix is the only bone fixation device designed to be easily removed from the body as soon as the bone has properly healed following surgery.
The company got in touch with me to create an animated explainer video with the intent of educating doctors and potential patients about the product. They wanted more than just a teaser, but rather an in depth explanation to help people fully understand the application of this new technology. Since there was so much information that needed to be covered I worked closely with the client to produce a simplified message with clean and simple visual context. The finished explainer video has been used to promote and educate people via their website, podiatry conventions, and sales presentations.
The wonderful team over at ThreeSixtyEight contacted me to help them create a series of animated videos as part of an online interactive learning platform they were developing for the Louisiana Department of Health. The platform was a website designed to educate early childcare centers on how to prepare and respond to natural disasters. In total, we created four videos, one for every module of the site. When users start a module, the animated video provides a engaging and playful summary of the lesson before the user continues to scroll down the page.
My main role in the project was animation, and I also provided creative direction, compositing, and bits of illustration along the way. The lead illustrator for this project was Adam Graves and it was an absolute pleasure getting to collaborate and bring his artwork to life.
Scroll down for a look behind the scenes.
The look and feel of the project was intended to resemble something straight out of a children’s book, which helps communicate the message in a way that is both educational and approachable to those in childcare. After refining the storyboards, Adam and I worked together to determine the creative and technical details of each scene. He delivered some fantastic illustrations and then I set the tone for each scene by adjusting things like color, lighting, and composition.
A lot of my time was spent animating all of the monsters in each video. Working with highly detailed hand drawn characters presented a fun challenge when it came to making them move. I had enough time to create a single puppet rig for each character that was then recycled throughout each scene, making partial modifications when needed.
With the base illustration and animation in place I then added texture, shading, and environmental effects. These are all the little details that tie together the various elements, and makes them feel anchored in the same space. This part of the process really helps set the mood and adds a nice sense of realism to the scene.
With all 4 videos finished the ThreeSixtyEight team added them to the site! Having a video at the top of each module is a powerful asset when combined with the complete user experience; it boosts engagement, captures the imagination, and sets the stage for the information that follows. The rest of the website is packed with all kinds of fun design elements, interactions, quizzes, and more. Big shout shout out to the ThreeSixtyEight for their amazing work, and it was a pleasure collaborating with such a talented team!
"David was able to give this project the level of care it deserved. His attention to detail is amazing. He doesn’t settle for mediocracy and he constantly pushed us to be better. Every time he sent over a draft it felt like Christmas morning. He poured his heart into this project and we couldn’t be happier with the result. I can’t wait to work with him again!"
Producer at ThreeSixtyEight
Director of Marketing
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