Showreel

Sunset Transportation is a leading third party logistics (3PL) company based in St. Louis, MO that develops custom shipping solutions for businesses across numerous industries. Their company culture is full of energy and very team driven. Sunset places strong focus on real human interactions, which creates a positive and refreshing customer experience, especially in an industry that can be rather stiff and impersonal.

CHALLENGE

Develop Sunset's first company video to help increase visibility and communicate their brand philosophy. Maintain alignment with current marketing strategies: witty, professional, out of the box. Highlight the brand personality without getting bogged down with the details of each individual service offering.

SOLUTION

A 2 minute animated explainer video for their website: an introduction to Sunset and their "5 Promises. The goal was to make logistics less intimidating. An added touch of humor helped imbue the video with a casual, approachable feeling. In the end, we created a simplified message with a contemporary flair.

Plan of attack

Before moving into production we kicked things off with a deep dive into the logistics business. Over a one-day facilitated discovery session, I worked with the great people at Sunset to surface challenges the organization faced. In the process, we prioritized the needs and goals of the business and their customers.This became the foundation that would inform every decision throughout the video's creation.

Discovery session results

Understanding
the Customers

Sunset serves a wide range of clients. Together we developed unique user profiles to help us craft a targeted message and determine who this video is for. The goal of this stage is to really understand the needs and wants of the customer so we can build true empathy, depth, and value into the video.

Sunset User Traits

Overwhelmed
High-expectations
Industrious
Price Driven
Appreciative
Lean

Defining the Brand

After covering what they do and how they do it; we then asked the big question of WHY. Through a series of exercises we defined and prioritized the core values that make up the brand's personality. This helped us paint a clear picture of how it should look, sound, and feel.

Brand Attributes

Fun
Dedicated
Team Driven
Knowledgable
Resourceful
Progressive

Character Design

Styleframes

The Logo

One of the specific objectives during this phase was to create a reusable Sunset Transportation logo animation. An animated logo helps build brand recognition, and creates consistency throughout company videos. The finished sunset animation was delivered as a simple video layer that could easily be attached to any future content.

Client Feedback

"Sunset was introduced to David Probst through a trusted referral, and we couldn’t be happier with our entire video experience.  From start to finish, David guided us through brand and message goal-setting, content creation, and design implementation.  His open style of communication and creativity were a great fit with our production team, and the result was a highly-customized explainer video that truly captured the essence of Sunset’s business practices, and our sometimes silly personality.  We can’t wait to work with David again, and to share more great work with the masses! "

Kacey Schaeffer,
Director of Marketing

Short on time? This showreel is a compilation of footage that highlights some the best moments from all my projects; so you can get a quick impression of my work and experience. Want more? I invite you to check out my other projects to view the unedited pieces.

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