Sunset Transportation is a leading third party logistics (3PL) company based in St. Louis, MO that develops custom shipping solutions for businesses across numerous industries. Their company culture is full of energy and very team driven. Sunset places strong focus on real human interactions, which creates a positive and refreshing customer experience, especially in an industry that can be rather stiff and impersonal.
Develop Sunset's first company video to help increase visibility and communicate their brand philosophy. Maintain alignment with current marketing strategies: witty, professional, out of the box. Highlight the brand personality without getting bogged down with the details of each individual service offering.
A 2 minute animated explainer video for their website: an introduction to Sunset and their "5 Promises. The goal was to make logistics less intimidating. An added touch of humor helped imbue the video with a casual, approachable feeling. In the end, we created a simplified message with a contemporary flair.
Before moving into production we kicked things off with a deep dive into the logistics business. Over a one-day facilitated discovery session, I worked with the great people at Sunset to surface challenges the organization faced. In the process, we prioritized the needs and goals of the business and their customers.This became the foundation that would inform every decision throughout the video's creation.
Sunset serves a wide range of clients. Together we developed unique user profiles to help us craft a targeted message and determine who this video is for. The goal of this stage is to really understand the needs and wants of the customer so we can build true empathy, depth, and value into the video.
After covering what they do and how they do it; we then asked the big question of WHY. Through a series of exercises we defined and prioritized the core values that make up the brand's personality. This helped us paint a clear picture of how it should look, sound, and feel.
One of the specific objectives during this phase was to create a reusable Sunset Transportation logo animation. An animated logo helps build brand recognition, and creates consistency throughout company videos. The finished sunset animation was delivered as a simple video layer that could easily be attached to any future content.
"Sunset was introduced to David Probst through a trusted referral, and we couldn’t be happier with our entire video experience. From start to finish, David guided us through brand and message goal-setting, content creation, and design implementation. His open style of communication and creativity were a great fit with our production team, and the result was a highly-customized explainer video that truly captured the essence of Sunset’s business practices, and our sometimes silly personality. We can’t wait to work with David again, and to share more great work with the masses! "
Director of Marketing
This video was made for the Sigma Chi fraternity at Southeast Missouri. Every year members of the Sigma Chi across the US must produce promotional content that invites freshman students to consider joining their fraternity. This invitation can become quite competitive between other fraternities on campus so it's important that the media produced stands out.
I was hired to create an animation that could be used as a bookend for all of the upcoming Sigma Chi promotional videos.
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